Tel: 1 (587) 892-8039
2314 23rd Avenue SW, Calgary AB, T2T-0W2
setting a new Precedent
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Setting A New Precedent
A Truely Integrated platform
Residential | Commercial | Multi-Family | Hospitality | Investments
Setting A New Precedent
we build with market demand & strategic positioning at the forefront of all our projects.
Not only can our team execute every step of the real estate process including development management, asset management, property management, full-service residential and commercial; but we are also backed by our award winning marketing firm that provides industry leading lease-up strategies, market analysis, brand / project positioning and full public relations & marketing services.
We believe in longevity of an assets life cycle
Core capacities
Our core capacities reflect the breadth of expertise Precedent Developments brings to every stage of the development process. From early market analysis and acquisitions through to branding, construction, sales, and long-term asset performance, we provide the strategic insight and hands-on leadership required to move projects forward with clarity and confidence.
Acquisition
Our approach to Acquisitions is grounded in a deep understanding of the real estate market. With a sharp financial acumen and strong negotiation skills, we work diligently to secure top-tier properties that provide unmatched opportunities for growth.
Entitlements
Navigating the complex world of real estate development can be challenging, but out Entitlements services simplify that process for you. With years of experience and strong municipal relationships, we expertly handle the approvals, permits, zoning regulations, and land use planning essential to execute our intricate projects.
Market Analysis
Strong financial stewardship is at the core of how we operate. We approach every project with careful cost management, strategic decision-making, and a focus on long-term value creation.
Strategic Positioning
We are committed to building more than just properties—we build communities. Through thoughtful design, social programming, and strategic partnerships, our developments are created to generate meaningful and lasting impact for the people who live in them.
Project Branding
We are committed to building more than just properties—we build communities. Through thoughtful design, social programming, and strategic partnerships, our developments are created to generate meaningful and lasting impact for the people who live in them.
Sales & Leasing
We are committed to building more than just properties—we build communities. Through thoughtful design, social programming, and strategic partnerships, our developments are created to generate meaningful and lasting impact for the people who live in them.
Development Management
We are committed to building more than just properties—we build communities. Through thoughtful design, social programming, and strategic partnerships, our developments are created to generate meaningful and lasting impact for the people who live in them.
Design & Planning
We are committed to building more than just properties—we build communities. Through thoughtful design, social programming, and strategic partnerships, our developments are created to generate meaningful and lasting impact for the people who live in them.
Construction Management
We are committed to building more than just properties—we build communities. Through thoughtful design, social programming, and strategic partnerships, our developments are created to generate meaningful and lasting impact for the people who live in them.
Asset Management
We are committed to building more than just properties—we build communities. Through thoughtful design, social programming, and strategic partnerships, our developments are created to generate meaningful and lasting impact for the people who live in them.
Property Management
We are committed to building more than just properties—we build communities. Through thoughtful design, social programming, and strategic partnerships, our developments are created to generate meaningful and lasting impact for the people who live in them.
Finance & Equity
We are committed to building more than just properties—we build communities. Through thoughtful design, social programming, and strategic partnerships, our developments are created to generate meaningful and lasting impact for the people who live in them.
Marketing & PR
We are committed to building more than just properties—we build communities. Through thoughtful design, social programming, and strategic partnerships, our developments are created to generate meaningful and lasting impact for the people who live in them.
Accounts & Reporting
We are committed to building more than just properties—we build communities. Through thoughtful design, social programming, and strategic partnerships, our developments are created to generate meaningful and lasting impact for the people who live in them.
Design & Planning
Design and planning are where vision is translated into a clear, buildable path forward, balancing creativity, function, and long-term value. Precedent Developments works closely with clients and consultants to shape thoughtful, well-resolved plans that respond to the site, the market, and the goals of each project.
Development Management
Development management requires disciplined oversight, strategic coordination, and a clear understanding of how to move complex projects forward. Precedent Developments manages the many moving parts of development with a proactive, hands-on approach that keeps teams aligned, decisions informed, and projects progressing toward successful delivery.
Construction Management
Construction management is critical to delivering projects with precision, efficiency, and accountability from the ground up. Precedent Developments provides hands-on oversight throughout the construction process, coordinating teams, controlling quality, and managing execution to keep projects on schedule, on budget, and aligned with the original vision.
Procurement & Constracts
Procurement plays a key role in protecting project quality, cost, and timelines through careful sourcing and informed decision-making. Precedent Developments manages procurement with a strategic, detail-oriented approach, securing the right materials, partners, and pricing to support efficient delivery and long-term project value.
Safety & Compliance
Safety and compliance are fundamental to every successful project, protecting people, performance, and long-term outcomes at every stage of development. Precedent Developments maintains a rigorous approach to safety standards, regulatory requirements, and risk management to ensure projects are delivered responsibly, efficiently, and with confidence.
Market Analysis
Market analysis is the foundation of every successful development, shaping decisions with a clear understanding of demand, context, and opportunity. At Precedent Developments, we assess market conditions, site potential, and competitive positioning to help clients move forward with confidence and clarity.
Acquisition
Acquisitions require a disciplined approach grounded in insight, timing, and a clear understanding of long-term potential. Precedent Developments combines strategic analysis with strong negotiation expertise to identify, evaluate, and secure opportunities that align with our clients’ vision, objectives, and investment goals.
Entitlements
Entitlements require experience, foresight, and a strong understanding of regulatory processes to keep projects moving efficiently. Precedent Developments navigates approvals with a strategic, solutions-focused approach, helping clients manage complexity, mitigate risk, and advance opportunities with confidence.
Strategic Positioning
Strategic positioning is essential to shaping projects that are relevant, differentiated, and built for long-term success. Precedent Developments consults on the strategic positioning of projects, helping define the right vision, market presence, and development approach to maximize value and create lasting impact.
Project Branding
Project branding plays a critical role in differentiating a development within a competitive market, shaping how it is perceived and remembered. Precedent Developments works with clients to create clear, compelling brands that strengthen market position, connect with the right audience, and support long-term project value.
Strategic Positioning
Strategic positioning shapes how a project is introduced to the market, influencing how it is understood, valued, and received by buyers. Precedent Developments consults on the marketing and sales positioning of projects, helping define the right narrative, audience, and market presence to support absorption, demand, and long-term success.
Project Branding
Project branding plays a vital role in how a development is perceived in the market, helping it stand apart and connect with the right audience from the outset. Precedent Developments helps shape brands that support marketing and sales efforts by creating a clear identity, strong market presence, and a compelling story that drives interest and long-term value.
Market Sales
Market sales require a clear strategy, strong execution, and a deep understanding of buyer behaviour to convert interest into results. Precedent Developments supports sales efforts with thoughtful positioning, targeted outreach, and a market-driven approach that helps maximize absorption, value, and overall project success.
Leasing
Leasing is a critical component of long-term asset performance, shaping both occupancy and the overall success of a commercial project. Precedent Developments supports leasing strategies through industry leading marketing capabilities and an market-informed approach that helps attract the right tenants, strengthen positioning, and enhance long-term value.
Marketing
Marketing is essential to building momentum, generating awareness, and positioning a project effectively within a competitive market. Precedent Developments helps shape thoughtful marketing strategies that connect with the right audience, communicate value clearly, and support strong project interest from launch through sales.
Press
Press plays an important role in shaping public perception, building credibility, and expanding awareness around a project at key moments in its lifecycle. Precedent Developments helps guide press strategy and communications to ensure each project is presented with clarity, relevance, and impact in the market.
Asset Management
Asset management is about overseeing performance with a long-term perspective, aligning operational decisions with broader investment objectives. Precedent Developments takes a strategic approach to asset management, helping optimize value, improve performance, and position properties for sustained growth over time.
Property Management
Property management is essential to protecting asset performance, supporting tenant satisfaction, and maintaining long-term value well beyond project completion. Precedent Developments approaches property management with a proactive, service-driven mindset that helps ensure buildings operate efficiently, remain well maintained, and continue to perform over time.
Finance & Debt
Finance and debt strategy are central to the viability and long-term success of any development, shaping how projects are structured, funded, and executed. Precedent Developments brings a disciplined, strategic approach to financing, helping clients navigate debt placement, capital planning, and financial decision-making with clarity and confidence.
Equity Investments
Equity investment is a critical part of bringing ambitious projects to life, connecting strong opportunities with the right capital partners. Precedent Developments works with accredited investors, institutional partners, and pension funds to structure and advance projects with a disciplined approach focused on alignment, performance, and long-term value creation.
Accounts & Reporting
Account management and reporting are essential to maintaining transparency, trust, and informed decision-making throughout the life of a project. Precedent Developments provides clear, consistent reporting to investors and clients, delivering timely financial updates, performance insights, and project information with a high standard of accountability.
Founding Shareholders
Russell Petiot
CEO & Managing Partner
Russell Petiot leads Precedent Developments with a focus on strategic growth, operational excellence, and long-term value creation. With a background in financial analysis and entrepreneurship, he brings over a decade of experience scaling businesses and managing complex real estate projects. His leadership ensures every development is executed with discipline, vision, and integrity.
Myles Winnicki
Chief Operating Officer
Myles Winnicki oversees all development and construction operations, bringing over 34 years of industry experience and more than 1,200 projects under his belt. His expertise spans everything from land acquisition to final delivery, ensuring projects are completed with precision, efficiency, and the highest standards of quality. Myles’ hands-on leadership provides clients and partners with confidence at every stage of the build.
Margaret Bowles M.A.
Executive Vice President, Design & Social Impact
Margaret (Maggie) Bowles leads design vision and community impact initiatives across all Precedent projects. With a background in fine arts and political science, and over a decade in the creative industry, she brings a unique blend of design expertise and strategic thinking. Her work ensures every development is not only visually compelling, but also deeply connected to the communities it serves.
Core Values
Our core values are the foundation of every decision we make and every project we deliver. They guide how we plan, build, and partner—ensuring consistency, accountability, and long-term impact.
Diligent Planning
At Precedent Developments, every successful project begins with thorough, intentional planning. We invest time upfront in due diligence, design coordination, and budgeting to ensure a smooth, efficient build from start to finish.
End-to-End Transparency
We believe trust is built through clarity and communication. From initial concepts to final delivery, we provide full visibility into timelines, budgets, and decisions—keeping our clients and partners informed every step of the way.
Financial Discipline
Strong financial stewardship is at the core of how we operate. We approach every project with careful cost management, strategic decision-making, and a focus on long-term value creation.
Community Impact
We are committed to building more than just properties—we build communities. Through thoughtful design, social programming, and strategic partnerships, our developments are created to generate meaningful and lasting impact for the people who live in them.
JOB OPENINGS
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No Current Job Openings
We don’t currently have any open positions at Precedent Developments, but we’re always interested in connecting with talented individuals. If you’re passionate about real estate, design, or construction, we welcome you to submit your resume for future consideration.
Trade, Contractor & Vendor Sign-up
We’re always looking to partner with reliable, high-quality trades and vendors who share our commitment to craftsmanship and professionalism. By joining our bid and tender network, you’ll have the opportunity to be considered for upcoming projects across our residential and commercial developments. Submit your information to be included in our vendor database and future procurement opportunities.